Rhetoric

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ARISTOTLE, etc.


 * ethos
 * logos
 * pathos

. You could probably sell this on buylanouettestests.weebly.com because you can't get a copy of it anymore!

-the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. ||
 * ==__**Rhetoric**__ is the study of effective speaking and writing. And the art of persuasion. And many other things. It includes ethos (credibility or trust in the author), pathos (emotions or values the author includes), and logos (logic, reasoning, or proof of the author's writing)==